Modutek Corporation
Technology Equipment Manufacturer
Our Client Modutek Corporation, is a technology equipment manufacturer with headquarters in San Jose, CA. They design and sell specialized manufacturing equipment for semiconductor manufacturers, research labs and universities in the US and throughout the world.
The Challenge
They had a poorly designed website that did not effectively present their products and an ineffective Pay Per Click campaign. They needed to increase their site visibility and the number of leads generated by their site using an effective digital marketing strategy to reach their targeted audience.
The Solution
We designed and launched a new Website with much better content to promote the products, services and benefits Modutek provides to their potential customers. We also developed a digital marketing plan and strategy that incorporated their business goals and objectives. We then implemented an on-going search engine optimization (SEO) and content marketing strategy to promote their online visibility to their targeted audience and tracked KPI’s and monthly results.
The Results
Within a few months their online visibility significantly improved so they were on the first page of Google for many industry relevant keyword terms associated with their products and services. Their site traffic from organic search traffic improved over 400% and they were getting more calls from new leads interested in their products. Sales from website leads improved more than 25% within 6 months, and after a year about 65% of all sales were from online leads. They also landed a million-dollar contract from a new client who initially found them online.
“Howard and his team at WSI provided outstanding SEO and content marketing services to promote our company website, and online visibility to our targeted customers.”
Doug Warner – President, Modutek Corporation