What Lead Gen Tactics Should B2B Companies Follow in 2023?
Lead generation is a critical driver in your business’s growth, which is why sales and marketing teams focus so much time and resources on it. In a perfect world, you would always have high-quality leads coming in, however, getting those high-value leads is easier said than done. Plenty of lead generation strategies can be followed […]
What You Need to Know About GA4 and Why You Need to Use it Now
Summary: Google Analytics is changing in a few months, whether you like it or not. Here is what you need to know and what to do to keep on top of your business KPI’s. For digital marketers, Google Analytics is an invaluable reporting tool. It provides us with data that helps us understand and analyze […]
How Do You Use AI Apps in Your Digital Marketing and SEO Strategy?
Summary: Are you wondering if AI apps or worth your time? Check out how they can help your digital marketing and SEO strategy in this article. If you’re wondering how you use AI apps to develop content for a digital marketing strategy, you’re not alone. The rise of user-friendly artificial intelligence (AI) applications that started […]
Why it is Important to Refresh Outdated Content on Your Site
Summary: Do you have outdated content on your website that needs to be updated? There are some important reasons why you should update your content. Check out our blog for some tips! As time goes by, your website will inevitably have outdated content that needs to be updated. Creating fresh content written for your target […]